Week 6 - Guerilla Marketing

 Selecting the right marketing methods right for your business is important. There are many modes of marketing that includes newspapers, magazines, TV, billboards, online marketing and mail (includes email) - there are so many options! When I think of the best mode of advertising I would imagine I need to think of my audience. May my audience read more, watch TV, listen to the radio? 

There are also specialty advertising such as pens, t-shirts, and calendars. Attending trade shows or fairs as a vendor can stimulate new customers. Also becoming involved with public relations and getting involved in your community. The more exposure the better! Utilizing a marketing calendar will help you align your marketing efforts. Excel offers many templates like the one pictured below.

One of the upcoming modes of advertising is online radio. The popularity of streaming music and video is on the rise. All ages can utilize and your audience can choose what to listen to. Online radio is one of the guerilla marketing must haves. Keep in mind, the more marketing methods you use the more skills sets you have, which can lead to more customers.