Week 3 - Guerilla Marketing

The secrets of Guerilla Marketing.  Any business, small or large, can utilize guerilla marketing.  The goal is to maximize profits with low cost.  What are those secrets I mentioned?  There are sixteen words that outline the secrets:

• Commitment - Be committed to the project even if it is slow.
• Investment - Advertising is an investment of $ and investment of time.
• Consistent - Do not change your identity and messages.
• Confident - Potential customers must be confident in your product.
• Patient - Be patient while waiting for results.
• Assortment - Utilize several advertising methods and tools.
• Subsequent - Market those that have already become your client - return business!
• Convenient - Offer convenient access to products (store hours, website, method of payment)
• Amazement - Amaze clients with your advertising.
• Measurement - Measure the effectiveness of the marketing, eliminate sources not working.
• Involvement - Stay involved after a sale (mailers, customer invites to sales).
• Dependent - Make business connections that depend on you - teamwork.
• Armament - Technology to produce more and more efficiency.
• Consent - Earn client consent to listen to your marketing.
• Content - Content of what you are offering must be substance.
• Augment - Strengthen and augment the plan as needed.

These words are to be followed to be successful at guerrilla marketing.  In order to be successful with this type of marketing - you must use all sixteen techniques.