Week 5 - Guerrilla Marketing

The goal of marketing is to draw in new customers and make a profit! In order to have successful marketing you need creative marketing. There are 7 steps to successful marketing:

1. Find the inherent drama within your offering - Something about your product must be interesting.
2. Translate that inherent drama into a meaningful benefit - People buy things based off of benefit, not features.
3. State your benefits as believable as possible - There is a difference between honesty and believability.
4. Get people's attention - Grab the attention to the potential customer.
5. Motivate the audience to get involved - Tell your audience to visit the store or make phone call or visit a web site.
6. Be sure you are communicating clearly - Make people understand what you are telling them
7. Measure your finished advertisement against your creative strategy - Use your strategy to guide you.

You need to remember to be more creative than your competition. Your idea needs to be creative. There are ways to be creative. Stay tuned to world events and trends to apply to your creative idea.  In Guerilla marketing you must be knowledgeable on a range of topics.

Utilizing a psychologic approach, you can target your audience with mindful approach. Guerrilla marketing addresses to the conscious and the subconscious. Freudian marketing addresses the subconscious while skinnerian marketing addresses the conscious. These techniques get your audience to think differently.  The end goal it people to want your product.