Week 4 - Creating a Google Ad

In an earlier post, I shared how to set-up a google domain and website.  Super easy!

In order to get traffic to my new site, I will create a google ad to my site:  www.viscomarketingconsulting.com.

Step 1: Visit Google Ad site: www.ads.google.com.

Step 2: You will click the blue button for new campaign.

Step 3: Enter the name of your business - click next.  Then enter the website they will be taken to - click next.

Step 4: What is your advertising goal?  I chose more website sales or sign-ups . You can choose what you wish.  When you click next, you will be taken to the website you want your potential customers to visit, and click next.

Step 5: Google will then ask you if you would like google analytics on your site.  This helps track clicks and where your potential customers are going.  You will click Get Started, if you wish to add analytics. You then pick the account.

Step 6: Setting up your analytics on your website.  Of the two options to add to your website, I chose Option 1.  I copied the link and then went to my website www.viscomarketingconsulting.com.  Under the settings you click analytics and paste the code provided by google ads.

Step 7: After you click next, you are taken to the options of what pages you wish to track on your website.  I chose to track my contact page. You click on "add destination goal" and you are prompted to enter the website page.  In this case mine is www.viscomarketingconsulting.com/contact. You then click accept and then next.

Step 8: Writing your ad!  Fill in the boxes with what you want the ad to read.  Be careful, there are character limits in each box. Click next.

Step 9: After setting up analytics, you now get to choose your ad keywords.  You can add and delete as you wish. Click next.

Step 10: Next you need to pick where you want your ad to show.  As seen below, I chose my zip code and my state. Click next.

Step 11:  Choose your budge.  Since this is for class, I started with an extremely low budge, $4 a day. I wanted to stay at $40 budget, so I will be able to run this ad for 10 days. Click next.

Step 11: Review your ad and make sure it looks all good and click next.

Step 12:  You are then finished.  I currently have my ad paused, because I will run it on certain dates, but below is how the screen will look when you are all finished.