Week 2 - Guerrilla Marketing

Guerrilla marketing is much needed because competition is getting better.  As a small company with little overhead for marketing, guerilla marketing is an asset.  When you realize many aspects of your business falls into the category of marketing, you will not see the difference between advertising and marketing. There are many avenues to utilize marketing, such as websites, telephone marketing, brochures, classified ads, direct mail, samples and much more!  In Guerrilla marketing, it is best to use a combination of marketing tools.  And you must utilize all opportunities available to you.

To determine if you are marketing correctly you need to look for the seven danger signals:

1.   My sales are driven mostly price.
2.  Customers cannot distinguish my products from competitor products.
3.   I use disconnected sales gimmicks.
4.  I do not have a unified plan for imparting my message to my customers.
5.  Most sales leads come from my sales staff.
6.  Longtime customers say, “I didn’t know you offered that.”
7.  I do not have a customer or prospect database.

When you recognize you are not utilizing all the marketing tools available, you can change by utilizing guerrilla marketing. One needs to recognize and think out of the box for advertising opportunities. The goal is to make profits happen.